Provide helpful tips, links, information and content that your audience will be keen to share.
Ultimately people buy from people, social media provides your business with the opportunity to be human.
Creating a greater emotional attachment to your business or brand can have a huge impact on the relationships you build.
Small social interactions bring people together, creating loyal customers.
Use social media to reward and nurture existing customers to achieve successful repeat business.
In the world of social media content can quickly go viral, sharing content can quickly gain you new customers.
Social media networks are the perfect place to get existing customers talking about you and to introduce yourself to potential new customers – a chance to tell them what you can do for them.
Use social media to encourage positive feedback from your customers, use these testimonials to demonstrate your success and provide social proof for potential customers who are thinking about buying from you.
Using social media to reach your audience gives you the chance to develop a real-time personable customer service, responding to queries and comments quicker than ever before.
One of the main aims of any social media campaign, but not one that we expect to achieve overnight. Consistent and engaging social media activity will however mean greater awareness and trust in your brand, which over time can generate more sales.