Four of the best social media networks

Facebook

Facebook

With over 1 billion active members, Facebook is the most widely used social network worldwide, by people of all ages!

Facebook is a great way for your business to connect with existing customers, make new contacts, spread the word about your products and services, and provide great customer service by listening and responding.

A Facebook business page is a must for every company no matter how big or small. Facebook pages are fast becoming your company’s new webpage. Facebook posts are used to communicate, inform and share. It’s all about engagement and interaction, connect with your audience.

There are now over 1.15 billion Facebook users. One million web pages are accessed using the “Login with Facebook” feature. 23 percent of Facebook users login at least 5 times per day.

Twitter

Twitter

Twitter's core value is to simply bring people closer to their interests. 200 million active users sending 400 million tweets per day, Twitter is an extremely powerful tool for your business. It’s probably the fastest way to grow a targeted audience and Twitter has also introduced a variety of advertising platforms. Many businesses are using the Twitter network as an extension of the customer service department, connect and engage with real time tweets to show how you can provide great customer service.

In a nutshell, Twitter provides another channel to inform and engage your current and potential customers – and every opportunity to do that is worth exploring.

There are now over 550 million registered users. 34% of marketers use Twitter to successfully generate leads. Twitter was the fastest growing network with a 44% growth from 2012-2013.

LinkedIn

LinkedIn

LinkedIn is considered the social network for professionals, it’s a valuable resource for businesses allowing you to grow relationships and drive new business by showcasing your brand, engaging in groups, posting content and build rich conversation to achieve the viral reach that every business is hoping to achieve.

Publish content that shows your area of expertise, show and tell with a video post. Engage and interact with your audience. Reveal your company culture to encourage brand advocacy.

Content on LinkedIn can help your search engine optimization efforts. Search engines love inbound links, and your personal profile and company page can both link back to your website, giving you a higher rank in the world of Google.

3 million linked in business pages. Every second 2 new members join LinkedIn. Almost 90% of users found it moderately-extremely useful in growing their network and developing their business.

Google+

Google+

Believe it or not Google+ is the second biggest social network in the world, some say that sooner or later everyone will be a part of it. It offers perhaps a more innovative way to communicate and connect using features such as; circles, hangouts and communities.

Probably the biggest advantage of a Google+ business page is being linked to the biggest search engine in the world. Profiles that do well on Google+ get indexed quicker on Google. Google+ business pages are showing up in search engine results. A very good reason to establish a presence here.

There are now over 1 billion with Google+ enabled accounts, it has reached 359 million monthly active users, and gets 625,000 people joining everyday. Google+ is growing at 33% per annum.

Some others

Pinterest

Pinterest

If you are in a business related to fashion, style, food, travel, interior design or crafts, Pinterest is a must. A virtual pinboard encouraging people to collect and share photos, videos and everything they enjoy. User base is more than 70% women, Pinterest is practically made for business. Where active selling is discouraged on other social media networks, Pinterest fans actively look for images of favourite products, with the price tag included, and many of these users are ready to buy.

YouTube

YouTube

One of the important things for you to know is that Google own YouTube and YouTube is now the second most popular search engine in the world. Video is how many people communicate, business owners must start using video to get in front of their audience. Now this doesn’t need to be a Hollywood epic, but more a useful, informative and entertaining video about your business or brand. Shared on YouTube, these video messages can help educate, inspire, motivate, share knowledge and ultimately create more followers.

Instagram and Flickr

Instagram and Flickr

The most popular photo-sharing sites, but don’t look at photo sites only as a place for sharing. If you are a ‘visual’ brand, the increasing popularity of these networks can be a goldmine of opportunity. Reaching people with a passion for visual images, can mean you are engaging with people who are very open to new ideas.