3 tips for social media marketing success

The world of social media marketing is constantly changing. Technology improves, audience demographics vary and “what’s hot” one day, isn’t another.

All businesses need to have a social media marketing plan to connect and engage with their audience.

Remember these 3 tips and you’ll be on your way to social media marketing success.

1. Offer value

All social media platforms are bombarded with information and getting the attention of your audience is often difficult, but still vital. Many others are competing for the same moment of your customers’ time.

You need to offer something to stand out from the crowd. The best way of doing this is to offer something of VALUE to your audience.

However, don’t fall into the trap of thinking this needs to be self or business promotion. Try to inspire or educate your customers. It doesn’t need to have a monetary value. Give knowledge or advice. Make it easy to share. This helps build relationships and connections where the customer will benefit. In the long term you will gain an increase in business as you’ve earned their trust.

2. Be consistent, consistent, consistent

This is an important word. Consistency on a lot of different levels. Once you begin a social media campaign and start establishing relationships and trust with your audience you have to work to keep it.

Frequency: Social media isn’t something you can dip in and out of. Frequent posts and interaction are essential.

Voice: How is your company perceived? A brand voice should convey you as a company. Humorous, serious, witty, caring? Which is it? Customers will build an emotional connection with your business through this. However, your voice must be consistent across all channels.

Timing: Build an expectation with your customers. If you can get them “looking” for your posts you’ve got their engagement. Depending on your product, this may mean posting items at the same time each day, or just randomly when required. But be consistent with this.

3. Use the power of asking the right question

We have always had a huge desire to share our thoughts and know everybody else’s business. The birth of social media has simply given us a platform to do this more easily and express our opinions more openly.

The mistake many businesses make is to use this channel to gain exposure for their products or services and forget about interacting with their customers.

Ask the right question and people will respond. A balance needs to be created though, it shouldn’t look like you are simply selling online.

Target your questions so that the answers given will add benefit to your audience. Use questions to gain feedback on products, solve their problems, acquire their opinions and enquire about their needs. The more post engagement, the greater the reach and value given.

Need more advice?

We offer a range of services to develop and manage your social media marketing. We can help you establish a social media presence for your business on the most appropriate social media channels.

To find out more about how we can help run your social media campaigns on a day to day basis visit this website.

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